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BOOK: Consumer Demographics and Behaviour

This book is by Jo M Martins, Farhat Yusuf and David A. Swanson. Martins and Yusuf are from the Department of Marketing and Management at Macquarie University and Swanson is from the Department of Sociology at the University of California Riverside. The book was published in 2012 by Springer Science and Business Media

Demography is often and afterthought in the study of economics, markets and marketing. It may come into play with gathering data for market segmentation and other implementation steps. This introductory book breaks new ground in providing greater understanding of consumer behaviour and economic growth using demographic perspectives.

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